It's beautifully simple: Between November 1st and November 30th, LifeScan (part of Johnson & Johnson) will donate 100 blood glucose monitoring testing strips to the International Diabetes Federation's Life for a Child for every posting connected to the social media campaign #WalkWithD. (Source).
I told you. Beautifully simple.
If you don't know, Life for a Child works to help children with diabetes in developing countries. The programme aims to provide:
- Sufficient insulin and syringes.
- Blood glucose monitoring equipment.
- Appropriate clinical care.
- HbA1c testing.
- Diabetes education.
- Technical support for health care professionals.
I'm lucky enough to have access to all of the above, and I know that my health care professionals have access to technical support too. But there are still far too many people in this world that don't have access to insulin, let alone blood glucose monitoring equipment and clinical care.
So this November, hashtag away! #WalkWithD. And help those that aren't lucky enough to have the access we do to the tools that help us manage our diabetes.